Keyword Research & PPC Strategy for SEO Services Firm


1. Detailed Keyword research for a digital marketing company that offers SEO services (Focus: Toronto & USA) (target: Medium to large companies)

2. What are the keywords this company must target in Toronto and USA . Identify in order of priority (ex. SEO services in New York has higher traffic or greater demand so should be prioritized). Explain why you have prioritized and what is the strategy behind it. Organize your research and how you reached your conclusions.

3. Once you have completed extensive Keyword research and provided a thorough breakdown of the keywords, organized by priorities, which keywords to target first based on priority (explanation on why you prioritized the keywords the way you did must be provided) then please provide a pay per click strategy (PPC) for this company. Ex. Which keywords can be targeted via PPC to maximize returns etc.

You must provide all the work in Google Sheets.

Please provide your thought process on your research (I will need to present this). You can format your research anyway you like on Google Sheets. Just make it logical so I can follow along and present it. You can make assumptions just state them.

Make me look good, I am open to having additional data that may be useful as long as you can explain and back it up with data.

Skills: Internet Marketing, Link Building, SEO

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( 0 reviews ) Canada

Project ID: #16808336

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