Identify top 500-2,000 keywords and search queries in the 3D printing market/Company XYZ’s identified niche(s).
Competitor research will be conducted to show the most bid on keywords in the industry. This suggests which keywords and search queries are most important to buyers
Buyer research will establish the words buyers are looking for as they search for products.
Create and Configure a Company XYZ Google Advertising and Analytics account.
This account will be used to retarget and to track campaign success. Ki
Install Google Analytics tracking code to Company XYZ ecommerce site.
Bid on major search queries. Search and display ads will be utilized to drive sales.
The queries Company XYZ spends the most on will depend on what’s found to be most relevant during market research.
Bidding on major keywords and search queries will ensure Company XYZ is top of mind for the warmest buyers.
Optimize the bidding on keywords and search inquiries.
Monitoring which keywords and search inquiries are driving the most website traffic and yield the highest conversion rates will allow YOUR COMPANY to consistently optimize campaigns to improve results. This includes increasing and/or decreasing bids on certain search queries, creating the most relevant ad messaging possible, adding/subtracting certain search queries, etc.
Identify companies in Company XYZ’s niche(s). 500-1,000 companies will be identified as most suitable for Company XYZ’s products.
These companies can be targeted directly with LinkedIn’s targeting options. within the 3D printing world Company XYZ wants to go after most.
Ads will be displayed to people on LinkedIn who work for Company XYZ’s target companies.
Identify positions responsible for buying Company XYZ’s products.
People with certain job titles can be targeted directly with LinkedIn’s targeting options.
Create a Company XYZ LinkedIn page and advertising account if they don’t already have one.
Install LinkedIn tracking code to Company XYZ’s website.
Create custom audiences based on Company, Job Title, Age, Job Experience, and Education
This allows Company XYZ to show LinkedIn ads to the most relevant people.
Create retargeting custom audiences
YOUR COMPANY will create audiences consisting of website visitors to ensure Company XYZ is communicating directly to those most likely to buy.
Create website traffic LinkedIn ads.
Like a physical brick and mortar store, more traffic is required to increase sales. With website traffic ads, it’s never been easier for someone interested in Company XYZ’s products to click a single button and be redirected to the website.
Messaging created prior will be used in advertisements.
Create Message Ads.
YOUR COMPANY will use LinkedIn message ads to help Company XYZ start conversations with buyers.
Create Ads with different messaging and creative.
YOUR COMPANY will use different variables to appeal to Company XYZ’s value proposition and see which messaging resonates the best with their target audience. Additionally, YOUR COMPANY will use multiple ad formats to see which works best and to consistently show fresh content to Company XYZ’s audiences.
Single images ads, carousel image ads, video ads, text ads, spotlight ads, and Message ads are all available on LinkedIn’s advertising platform.
Monitor results and optimize. A/B Testing.
Install Facebook Tracking Pixel code to website.
Create custom audience consisting of website visitors.
Scrape emails of buyers within Company XYZ’s target niche.
Upload data list to Facebook.
Create custom audience of data list.
Create website traffic, purchase conversion, messaging, lead form, and other ads.
Different ad types will be tested to see which work best. A/B Testing.
Monitor and optimize campaigns.
More details in attachment.