I have Engineering courses website specialized in one department. The website is based on WordPress and it has a Facebook Page with 45k fans, YouTube channel with 20K subscribers and there is good historical data in Google Analytics.
I need to establish a Marketing Plan to increase the sales. Furthermore, i want to be able to track the outcomes of this marketing plan and keep enhancing it.
This is long term project; therefore i need someone to consult the current situation, recommend any fixes or changes, then develop and monitor the marketing plan.
Please when you bid, tell me why i should hire you and just not do AD on Facebook or Google ADS?