Online Campaign

Brief about Online Campaign


EcoCare would like a proposal for an online marketing campaign to include social media and retargeted ads to specific demographics and geographic regions by Google Ads. This may also include German, Dutch, French and English language copy optimisation for the posts. The proposal should include a cost for both a one (1) month and a three (3) month campaign.

Background Information

EcoCare is a trademarked service brand of Ecolog, a global services company which is based in Düsseldorf, Germany. In 2020 EcoCare was one of the first companies in Europe active in the field of health care for combating the COVID-19 pandemic by developing nation-wide mass test centers, building test points at airports, train stations and highways across the continent. As a partner of FC Bayern Munich, EcoCare also carried out tests for their fans at away games and various club events.

On these projects, EcoCare organizes the actual tests, the logistics of delivering tests to the relevant laboratories as well as the communication of the test results to the tested persons and, if necessary, to the responsible authorities.

EcoCare is a trademark of Ecolog International. Ecolog is a leading global integrated services provider in the areas of health, logistics and IT. The company has been working for the United Nations, governments & government organizations, including in Germany, as well as for humanitarian aid organizations and commercial market sectors for many years. Since the outbreak of the COVID-19 pandemic, the company has also primarily been offering health services in relation with combating the pandemic through its EcoCare brand.

Current Challenges

Ecolog is increasing its private B2C testing for COVID-19 in Germany, The Netherlands and Belgium. Private testing centers are located in airports and various locations in the cities. Anyone can book an appointment for a test using the company’s specially designed app or by logging onto its website. Walk-ins are also encouraged. The idea is that as personal testing is a fast and easy way to ensure that there are no complications for passengers’ journeys or to be sure about their [login to view URL] existence of our test centres may not known well and there are restrictions in advertising.

Business Objectives

• EcoCare would like to be viewed as the premier choice for testing during the pandemic.

• To promote its testing centers with their latest offers

• To increase the volume of tests in each location

• To increase the company’s profile as a reputable provider of critical services that include services for health.


To date there are several private entities providing COVID-19 tests in Germany and The Netherlands. In some cases, the governments provide free testing to its citizen that have symptoms of COVID-19.

Target Audience

EcoCare would like to target:

• Travellers that will be heading to destinations that require proof of a negative COVID-19 test

• Travellers returning to countries that require proof of a negative COVID-19 test

• Persons concerned about their general health and well-being

• Focusing on the geographic proximity to the location of our B2C test center in Germany, Netherlands, and Belgium.

Call to Action

Persons will be encouraged to visit the booking site to schedule a test at the company’s facilities in Germany, Netherlands, and Belgium.

Current Media Collateral

EcoCare has increasing photography, video and interviews on its own archive. Further, there are many media stories that have been published about its COVID-19 testing and vaccination capabilities.


The testing facilities’ opening times may vary and all details can be found at our website [login to view URL]

[login to view URL]

Skills: Internet Marketing, Google Adwords, Social Media Marketing, Facebook Marketing

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About the Employer:
( 0 reviews ) Amsterdam, Netherlands

Project ID: #28941257

24 freelancers are bidding on average €1146 for this job

(340 Reviews)

Hi Greetings. Reviewed your EcoCare website and I can setup Google Ads PPC campaigns for your website including ppc campaign/adgroup creation, Keywords Research and adcopy writing. Worked on Medical / Healthcare ppc ca More

€750 EUR in 30 days
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EcoCare SEO + SOCIAL MEDIA (FACEBOOK / INSTAGRAM / TWITTER) MARKETING EXPERT Hello There I have gone through your job description and understand your requirements. You can check my projects given below: Social me More

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SENIOR FACEBOOK/GOOGLE ADS EXPERT I have gone through your job description and understand your requirements. I am expert in Social media campaign handing and can help you in :- *FB Ads And can also assist you with: More

€750 EUR in 30 days
(29 Reviews)

Hi! I understand that you are looking for Google Ads Professional for your company which is EcoCare, and i can help you on this to create ads to specific demographics and geographic regions. I am a Google AdWords & Bi More

€750 EUR in 7 days
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Hello, Our adwords proposal covers the scope of a project with deliverables like research, strategy, and management, measurement and key performance indicators; search and text ad development.. Our tried-and-true proc More

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Hello Hiring Manager, To advertise anything relating to the Covid-19 requires a complete understanding of the platform rules, regulations & laws. Some People who don't care about platform's guidelines ends up in suspen More

€1100 EUR in 30 days
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Hi, I hope you are doing well. I have gone through your requirement for a complete online marketing campaign, including social media, email marketing, and search engine marketing. I am a certified Google Ads Expert. More

€750 EUR in 5 days
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€1200 EUR in 15 days
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€1500 EUR in 7 days
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