Execute tests, collect and analyze data.
Identify trends and insights in order to achieve maximum ROI in paid search campaigns.
Track, report, and analyze website analytics, PPC initiatives and campaigns.
Optimize copy and landing pages for search engine optimization.
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations.
Research and analyze competitor advertising links.
Develop and implement link building strategy.
Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
Work with editorial and marketing teams to drive SEO in content creation and content programming.
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic.
Proven SEO experience.
Expertise in Adobe Illustrator, Coral Draw, Adobe Photoshop etc to build high-quality designs, banners, promotional flyers etc.
In-depth experience with website analytics tools and bid management tools.
Up-to-date with the latest trends and best practices in SEO and SEM
Well versed with link tools like AHREFS, Majestic SEO, Open Site Explorer, etc.
A good understanding of how Google and other search engines rank pages.
Knowledge of traffic generation via blogging Knowledge of online advertising (Google Ad words, Facebook Ads, Bing Ads).
PPC knowledge and experience will be adding advantage.