We are an online eccomerce store that provides the finest shaving and grooming products for men.
Our new website [url removed, login to view] requires a clear SEO plan to improve our perfomance in both traffic and conversions of the target customers.
We would like a WHITE HAT SEO partner (you know if your plan is bad backlinks stop here) to assist us from research to implementation of changes and ongoing improvements.
PROJECT IS FOR 6 MONTHS - AND IT CAN BE EXTENDED ONGOING BASIS
We need someone who does more than just go generate reports from SEM RUSH, SCREMAING FROG etc.
WE WANT A TRUSTED ADVISERS AND DOER THAT DELIVERS ONGOING IMPROVEMENT to ensure long term market share and a revenue growth. From identifying potential improvement to making the changes for us.
Basic idea of the project:
Extensive research on market share potential, top 4 competitors, buyer search behaviour & category hierarchy recommendations.
Stage 1 Outcomes:
Confirm project deliverables
Proposed website category hierarchy
Assess and improve market share
Discover your potential market share
Forecast project milestones
Magento Platform Adjustment
Development or consultation services to implement Google’s onsite guidelines & eCommerce best practice. During this phase extensive onsite work will be conducted to correct onsite targeting, core metadata as well as URL and category hierarchy.
Stage 2 Outcomes:
Category / Product description restructure
Category hierarchy improvements according to buyer search behaviour
Improve layered navigation to improve on category and attribute opportunities
Ongoing Support & Services
A combination of onsite, offsite promotional strategies and consultancy services.
Stage 3 Outcomes:
6 Months Project - Requires Monthly tracking and reporting (if successful we will have it ongoing)
Ongoing support to align with latest SEO practices
Collaboration with an internal team to achieve common goal
Ongoing content creation and offsite promotions
Google analytics and search console monitoring
360 degree SEO to improve website, social media, content, etc. that results in traffic and sales.
20 pages + homepage - approx top 200 keywords to be optimised
PLEASE MAKE SURE YOU READ THIS JOB AND SHOW A TOP SEO KNOWLEDGE FOR MAGENTO ECOMMERCE WEBSITE!
DON'T WASTE YOUR TIME TO APPLY IF YOU CANNOT DELIVER TO OUR EXPECTATIONS!