The Social media manager is responsible for managing the organisations social media and online interactions with customers through social media.
Duties of a social media manager include:
Overseeing the social media strategy for the company ensuring it aligns with the company’s brand.
Engaging with customers through the use of social media.
Keeping up to date with advances in social media technology and the latest social media platforms.
Maximising followers social media platforms such as Facebook, Twitter, Google plus and Pinterest.
Ensuring that approaches to social media are relevant and appropriate for each medium.
Monitoring social media for customer comments both positive and negative.
Building reporting frameworks to evaluate return on investment on the various platforms.
Engaging with customers to resolve customer service issues and or create positive pr opportunities.
Continuous research into new relevant social media channels and their impact on the brands marketing.
Working with the marketing team to look at ways social media can work within wider campaigns.
Analysing social media insights to guide future social media campaigns.
Developing a content calendar across all platforms ensuring a constant supply of relevant content.
Holding workshops for the wider marketing team to explain the importance of social media and how it can impact their campaigns.
Reporting on social media mentions of the brand internally providing useful feedback to product and marketing teams.
Searching social media for off-diary stories and content.
Planning and delivery of community management strategies through social media.
The ideal background of a social media manager:
Previous experience as a social media manager for similar organisations.
Strong understanding of content management systems.
Degree educated ideally with a minimum of a 2.1 in marketing, technology or English.
Excellent understanding of digital marketing, search engine optimisation and how social media impacts this.
Articulate and professional communication skills.
Passionate and results driven individual.