We are developing a new site to serve as a marketplace for buyers and sellers in the healthcare industry. We are seeking someone to support the marketing effort. Since the website is new, we must have an integrated strategy to attract the buyers and sellers to the site.
The marketing toolbox can/should include such tools as social media, trade blogs, trade media PR, link strategies, limited PPC, SEO/SEM, affiliates, etc.
Ideally, we would select one bidder for the entire effort, but may split the task up to multiple bidders based on skillsets. We will consider project-based bids as well as monthly fee bids. Please specify which one you are proposing. We will utilize metrics/analytics to track performance of the marketing effort.
Successful bidder(s) will also contribute to the development of the site to optimize it for ease of marketing. As a part of finalizing the website, the bidder will be expected to perform market/competitor research to determine if any features should be added before site is complete as well as edit website content (intro, about us, FAQ, etc - we will provide rough drafts).
Please outline your prior B2B web marketing experience (ideally healthcare) as well as provide writing samples.
Please start your proposal with “I have read the instructions” so we can separate real bids from automated ones.
This is an important project and we would be happy to answer any questions.
Thank you for your bid.