EdTech Lead Generation Campaign

I’m gearing up to ramp up qualified leads for my education-technology platform and need a marketer who knows how to turn curiosity into conversions. The mission is clear: drive steady, measurable lead generation through carefully planned Social Media and SEO initiatives. Here’s what I have in mind. On the social side, I want compelling, share-worthy content and paid campaigns that put the brand in front of educators, parents, and lifelong learners where they already spend time. For SEO, I need technical fixes, keyword-driven blog strategy, and link-building that lifts us onto page one for our most valuable search terms. Tracking must be watertight so we can see which posts, ads, and queries turn visitors into solid prospects. Because this is a performance-oriented project, I’m keen to work with someone who can point to past experience running similar education, SaaS, or startup funnels—and speak confidently about CTR, CPC, organic lift, and conversion rates. When you reach out, highlight campaigns you’ve owned, the tactics you used, and the results you achieved. No lengthy proposal is necessary at this stage; evidence of experience is what will stand out. Deliverables I’m expecting: • A 90-day channel plan outlining content themes, ad sets, target keywords, and KPIs • Weekly performance reports pulled from Google Analytics, Search Console, and platform insights • A concise optimization log showing on-page fixes, backlink wins, and social A/B tests • A final wrap-up deck summarizing lead volume, cost per lead, and recommendations for scaling If this timeline and scope fit your wheelhouse and you’ve guided an ed-tech or comparable product from zero to a healthy pipeline before, let’s talk.

Project ID: 40475599