I am entering into a revenue sharing agreement with a company. They own lead generation websites. My company will be in charge of doing SEO for them. in return we will earn 50% of the qualified leads commission earned that were specifically generated from search engines. A qualified lead is defined as: (all leads sent to affiliate - scrub rate). a scrub rate is a rate applied to all leads to eliminate unqualified leads. This means that of all the leads generated, the affiliate program will not pay a small rate of them (the scrub rate).
Furthermore these websites already generate some leads that come from search engines. So to make up for this a baseline will be calculated per site. The baseline will be equal to the average amount of search engine generated and qualified leads for the previous 3 1-month periods. So the leads that we are entitled to receiving 50% of would be = (All qualified leads from search engines - baseline calculated).
The contract should be written to fit as many websites as we want to agree on.