Our hope is to find someone who can create an entire brand identity for our private bar rental company by ensuring the visible elements of our brand, such as colour, design, and logo are created. The design ideas the graphic designer puts forward, will directly impact the work the marketing team and web developer do for our project so it is important we hire a competent and talented person.
As we will rely on our website as a platform to show consumers what our brand is all about, it is important for us to create a welcoming and fun atmosphere throughout our brand identity. For this reason, we would like our designer to create a brand guideline pack that covers the following:
Our companies promise
Our logo guidelines and clear space
Photography style – do’s and don’ts
Colour palettes- primary, neutral and accent
Typeface – alignment, font style and size
Aside from all the website design, we would also like the designer to create:
We would like particular focus to be placed on designing our brand logo. Ideally, we would like the logo to incorporate the name of the company - “Pint of Plain” and feature a pint of Guinness.
We would like the project timeframe to be as follows:
Week 2 – initial draft (5 concepts) - Milestone 1, 15%
Week 3 – completion of final concept – milestone 2, 10%
Week 4 – presentation of business cards, letterheads and email signatures – milestone 3, 20%
Week 5 – Final completion of brand guideline pack, logo, cards, letterheads and signatures – milestone 4, 55%