We are building a new, hot organic/ healthy shampoo brand for the German market.
The initial target group are men and the product is shampoo. However, we want to be able to expand to new products and target groups (e.g. women) in the future.
The brand should convey an organic / healthy feeling but at the same time be hip, a little bit fun and for younger people. The price point will be on the high end so it should not look cheap.
We need a brand name, logo, colors and some strong messages to build our brand.