In Progress

Logo Design

We are launching a real fruit ice cream food truck and need a logo to include on our website, social media, food truck and uniforms.

Real fruit ice cream is a yummy, guilt-free way to eat ice cream, being made with real fruit ingredients. The ice cream is mixed with real fruit in front of the customer and will be served primarily in a waffle cone. It has the appearance of soft serve (rather than scoops of ice cream). Initially, the fruit will primarily be berries - raspberry, strawberry etc.

We would like the logo to include the business name "Therapy", an original ice cream illustration and the words "Real Fruit Ice Cream". We will require the logo to be provided as eps, ai and pdf format. We will need a reverse logo option as the food truck is black.

We have mocked up some example logos in Canva and would like a similar version created. We would also like the designer to create their own suggestion for the logo along a similar theme. It is critical that the ice cream illustration is original, not stock art.

Other considerations for the design:

Include a pink colour for the ice cream, representative of the berry tones.

Refer to examples for a general direction of the design style

We like a hand written type of font that is not too fussy (no serifs) eg Hunterswood font

Our target market is 22-35, with good disposable income and a health conscious skew.

Thicker lines are preferred to ensure clarity and visibility of the identity from a distance.

Skills: Logo Design, Graphic Design, Illustrator, Photoshop, Illustration

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About the Employer:
( 0 reviews ) Geelong, Australia

Project ID: #22575502

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$50 AUD in 3 days
(17 Reviews)

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$30 AUD in 1 day
(121 Reviews)

127 freelancers are bidding on average $73 for this job


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(4853 Reviews)

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$70 AUD in 2 days
(1580 Reviews)

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(1310 Reviews)

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