Our business is a small fashion brand that is selling basic t-shirts only made by organic cotton. The logo must be a simple logo including the name as well.
The name "blødt" means "soft" in Danish and is expressing quality and care for the environment. the "ø" should serve a central role in the logo so it can also stand for itself without the rest of the word.
The "ø" is more the logo than the name itself.