The plan must include the overall market activation plan for a very compelling new product , relevant for both B2B and B2C customers in an Asean market . The plan must include the following :
- Value Proposition and the sales pitch for both B2B and B2C ( the selected will be provided the details of the new Product after signing an NDA)
- Propose a Offline and Online ( = 360 degree) product launch and activation plan strategy ,including listing of the tools needed, across B2B and B2C sales channels.
- Propose the relevant KPI's to measure the effectiveness of the proposed 360 campaign.