Branding & Marketing expert required to develop marketing strategy for new business.
Business services (live 1-2-1 language lessons) will be provided online targeting nationalities from across the globe so the starategy will need to take into consideration the different market groups (European, Asia, South America, etc etc).
Please send your proposal outlining the aims of your strategy and provide the headings of the areas your strategy will cover.
This is a start up business so the budget is modest however after successful launch I would require ongoing marketing and advertising in the future....so it would be nice to be able to build a long term working relationship with one marketing expert.
Please give examples of previous successful projects.
My initial objectives for my marketing strategy would be to:
Introduce a new service
Establish my brand
Launch an advertising campaign
Launch a PR campaign
Generate sales /Bring in new customers (corporate & individual)
Encourage word of mouth
Generate a market share
And later after launch
Increase market share
Offer incentives / promotions (to suit markets in different countries)
Make customers feel more valued
Get existing customers to buy more
Improve customer loyalty