I have an up and coming brand that needs a high level marketing strategy written. This product has a global appeal in our target market. This is a body, health and grooming product.
I need a comprehensive strategy to take this idea from its developed (and developing phases) to a national and eventually international market.
This plan should include:
Opportunities / Issue Analysis - SWOT Analysis
Action Program (the operational marketing plan itself for the period under review)
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See this link for the full description of the marketing plan expectations.
It is understood that some of these standard topics may be hard for anyone but myself to determine but 99% of this information needs to be extrapolated based on the information that I provide during our opening dialogue, where I will brief you on where were at with this, and how far this document needs to provide for.
This document should be 5-8 pages in length.
And as some of the factors are contingent upon unforeseen factors, I expect the person doing this work to be in close communication with me to find out what needs to be known in order to attain the highest quality of work possible. Understand the time frame we are looking at.
I expect a very clean, polished formatting and presentation of this documentation.
This needs to be done by someone who has many years of experience. I expect a full bodied, detailed report which can be followed step by step.
If you can not do this, don't apply. If your not Very comfortable doing this action, do not apply. I am looking for that person who has done this a thousand times and knows his way around like the back of his hand and makes superior marketing plans in his sleep. (if only)
This needs to be above all(!) well researched. The facts, market studies, competitive climate and all other details need to be stated with graphs, charts and must be sited.
If you have questions about this, ask! I look forward to speaking with the very best applicants.