Analysis of market-share and advertising activity for Big Maple Leaf bullion coins in Europe

Hi and thank you for considering this project.

This is a market research piece and I would like you to answer the following question:

How successful has Royal Canadian Mint’s marketing and advertising strategy of their Gold & Silver Big Maple Leaf coins been in Europe, with a focus on Germany, over the past 5-10 years?

Please provide the response as a report on Royal Canadian Mint’s advertising and marketing strategy of the Big Maple Leaf gold & silver coins in Europe (or just Germany if Europe is problematic/takes too long), clearly outlining:

1) sales figures for (1.) Europe and (2.) Germany (volume and $)

2) market share changes – comparison 5/10 years ago and now

3) analysis of marketing activity (last 18 months) including distributor support

4) cost comparison of the product against Cold & Silver Kangaroo Bullion Coins (retail/wholesale)

I will use the report to gain an understanding of how Perth Mint’s market share of Australian Gold & Silver Kangaroo Bullion Coins compares with Royal Canadian Mint’s market share of their equivalent Big Maple Leaf (BML) coins; and what activity has resulted in the current status quo.

I am not looking for any other figures other than Germany and/or Europe specific.

Please get in touch if you have any questions. This project needs to be completed by Monday, 22 Feb.

Thank you

Skills: Advertising, Market Research, Marketing

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