The Assignment Task You are required to write a business plan for your start-up within the industry of your choice. This assessment is developed to help you understand basic knowledge about management and apply these management concepts, theories, and skills in your plan. You should try to achieve the learning outcomes in this report by applying organisational behaviour theories / concepts / models to help you explain your organisation structure/culture/operation, as well as internal and external factors within the business environment, if possible.
This business plan should include what you wish to do from the aspects of marketing, operation, budgetary, etc. As such, you are expected to design your own brand name, logo, integrated marketing strategies, etc. and use break-even analysis to analyse financial information of the company. All the idea / opinion / information / examples / data should be supported with citations and references. Detailed guidance will be provided in the workshops.
Here is a suggested structure for this report: 1. Introduction 2. Company Information (brand/logo/website/images of products or services) 3. Marketing plan (Intergrated Marketing Communication tools) 4. Operational plan (organisation structure chart) 5. Financial plan (break-even analysis) 6. Conclusion 7. Appendix 1 (additional supporting documents/images/data/information)
Learning Outcomes The learning outcomes that are being assessed in this assignment are: a) Demonstrate an understanding of the challenges managers face in a business context c) Apply management concepts from organisational behaviour to specified management scenarios. d) Effectively communicate information in a structured and appropriate written format that demonstrates an awareness of the purpose, topic, context.
MAXIMUM WORD COUNT 2000
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The Assignment Task You are required to write a business plan for your start-up within the industry of your choice. This assessment is developed to help you understand basic knowledge about management... Read More