I looking for Digital Marketing Strategy for 3 months till June 2018 (Short term) and another till Dec 2018. We are in a hospitality industry in a small island call Mauritius in the Indian Ocean. Please check our website "[url removed, login to view]". The strategy should be concentrated on driving more web traffic, social media and all driving Direct Bookings through our Booking Engines & Direct Reservation Officers (through lead generation) - We are currently doing Adwords, Bing, Yahoo (mobile & desktop Ads), Affiliations, FB Ads, Emailing, Retargeting, and will start Meta Searches in a month or so.
So I need a Digital Marketing Strategy :
1. To drive Traffic (paid and Organic) - Brand Visibility
2. To drive more conversion (Direct Booking)
3. To increase more Leads
4. To suggest every marketing actions at different touch points
5. Marketing automation + Email automation
Let me know your thoughts