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Hire a Marketing Specialist

1. Have a clear goal in mind when doing SEM [search engine marketing] Keep your target customer in mind when writing ads. Don't mislead customers. Use negative keywords. Target my ads. Implement all three types of keyword targeting exact match, phrase match, broad match into my targeting strategy. Bid the most for exact match keywords and the least for broad match keywords. Also, I should separate ad groups by keyword type, in addition to category, to keep the campaign well-organized. It should ALWAYS be tested. Once we identify my AdWords campaign goal/action, plan various tests to try to maximize my outcome. These tests [should] span the entire funnel, beginning with identification of keywords to bid on and which ad copy to use, to the design of the landing page and any follow-on email marketing campaigns. But I should run one test at a time. I need for a specialist to create variations of my ads and monitor which gets the best click through rate, the lowest cost per click, the highest number of conversions, etc. Implement conversion tracking. Being able to see what keywords are triggering a sale or a lead is huge in bid management and optimizing the account to increase ROI [return on investment] Setting up conversion tracking is critical. Without proper tracking in place, I cannot trace and promote the successful keywords, ads or keyword themes. Moreover, conversion tracking allows ongoing optimization based on the data but also gives me direct insight into the ROI for my efforts. Monitor and tweak my campaigns. Doing this at least once a week can keep my costs low by eliminating ineffective keywords. AdWords settings can be adjusted throughout the duration of each campaign. Always make changes while the campaign is running [example..pausing keywords and ads with low click-through rates, lowering keyword bids if a campaign is hitting daily budget limits and adding new versions of copy if ads are under performing. Make SEARCH TERM REPORTS my best friend. They can help me identify low click-through rates, higher cost-per-click keywords, decreased time on site and a host of other issues that can negatively affect my bottom line. Using the search term report, I can clear out keywords that have become obsolete or are low performers and replace them with new keywords that will hopefully perform better. And last, I want to use Google's Remarketing feature. As long as we configure it correctly in Google Analytics, Smart Lists leverages Google's big data capabilities to track who has visited my website. Google the pushes that data back into AdWords for me to use in my Adwords campaigns for remarketing. It's a powerful tool that not many people know about or have talked about for making the most of my ad dollars.

Skills: Google Adwords, HTML5, Marketing

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About the Employer:
( 2 reviews ) Tampa, United States

Project ID: #15060107

16 freelancers are bidding on average $160 for this job

$250 USD in 30 days
(580 Reviews)
8.8
eSignWebServices

Get Targeted Traffic and Sales to Your Website From AdWords Campaign. Google Partner & AdWords Certified Expert with SUPERB TEAM having YEARS OF EXPERIENCE and PROVEN RESULTS! No Hidden Fees, No Setup Fees, and No Lo More

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8.9
timdevelopers

Can I see your website first so we can talk more in detail. I can bring you targeted genuine leads from google to you and increase your sales. I can ensure that your business starts driving sales Relevant Skills and E More

$100 USD in 3 days
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6.4
muzammil21

A proposal has not yet been provided

$220 USD in 30 days
(88 Reviews)
6.6
rvtechsolution

Hi I am independent SEO expert offer a refreshingly transparent and strategic approach to online success through SEO. Kindly initiate the chat to discuss further on the same. Relevant Skills and Experience please ch More

$80 USD in 30 days
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6.7
netvalue

Hi Greetings. Just let me know your Website link for a quick review and a proper estimate before you accept my bid. Let me getback ASAP once you reply Thanks Relevant Skills and Experience Google Adwords PPC Prop More

$250 USD in 30 days
(72 Reviews)
6.6
whitehatseom

Hi  Hope you are doing well.  I am a Google Analytic and Google adword certified professional & Google Tag Manager with over 10 years experience.  [url removed, login to view];idtf=11655200475850956384 More

$220 USD in 2 days
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5.6
LocalUKSEO

Thanks for the opportunity to bid on this project. In my recent adwords campaign for my German CLIENT in Hotel Niche, I've got 5071 conversions at just €1025. Also I am managing PPC campaign for my UK and US clients ri More

$444 USD in 3 days
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5.6
ExpertPoonam

A successful Website need to follow a systematic approach to reach the [url removed, login to view] adhere 5-steps to ensure that website matches your vision & organizational needs. SEO > SMO > SEM > Media > Content Relevant Skills and Ex More

$55 USD in 30 days
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3.9
filipeferminiano

I’m a RESULT-ORIENTED digital marketing consultant. I already managed more than 50k USD accounts with ROI of 8. You can check some of my works. I’m also a marketing analyst at [url removed, login to view] Relevant Skills and Experie More

$35 USD in 3 days
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3.3
RambinaInfotech

Hello, We are a Google Partners Company based out of Indore with 5+ years of experience in Google AdWords. Please initiate the chat to discuss it further. Stay tuned, I'm still working on this proposal.

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brianconey

Hello, How are you now? I am good at php and wordpress .I am sure I can build your website with php or wordpress . I have full time and i can start now .If you want , i will deliver my past works thanks for your postin More

$155 USD in 3 days
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0.0
victoriadudyak

Hello, We would like to help you with Digital Marketing campaign. Also, we will send you weekly reports and audit your campaigns. We want long term relationships. Relevant Skills and Experience As for our expertise, w More

$155 USD in 3 days
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0.0
kardosdigitalms

I can totally relate to your goals, I believe they are reachable and real. Relevant Skills and Experience I am studying SEO and SMM, Google AdWords are my specialty, I am spending hours with it on a daily basis. More

$150 USD in 5 days
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0.0