Marketing Essay

Task 1: The Marketing Environment

Being aware of the external environment is crucial for any business. PESTEL factors can have a significant impact on the way an organisation develops its marketing strategy.

With this in mind, select a company of your choice and identify two current external factors that might impact on that company, explaining how these external factors may influence elements of the organisations marketing mix.

900 words

Skills: Business Analysis, Business Writing, Management, Marketing, Research Writing

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