Marketing Strategist will devise, implement, and oversee end-to-end Marketing of our Industrial Internet of Things (IIoT) products and services. The incumbent will be responsible for branding, product positioning, channel development, advertising, and communication for the entire product portfolio of the company. He/ she will provide inputs for product development and the required product refreshments in order to successfully manage the Product Life Cycle. He will lead the task of identifying right channel partners for Indian, Middle Eastern and European markets.
The incumbent will also be responsible for internal branding and messaging, developing Corporate presentations, literature and promotional videos. He will also help develop media strategy for the company, and engage right Advertising and Public Relations Management partners.