You have decided to launch a brand of full cream milk in Singapore. You are required to prepare a detailed marketing plan for the cafe to ensure its success. The plan must have proper analysis and appropriate marketing strategies to ensure profitability, growth and sustainability.
1. Demonstrate knowledge and understanding of marketing planning theoretical frameworks to design, implement and evaluate a marketing plan.
2. Analyse, problem solve and apply marketing concepts and techniques effectively.
3. Demonstrate knowledge and practical skills in the use of Information Technology in marketing planning analysis
4000 words, not including the references and table of contents.