Marketing Research Powerpoint Presentation

Product :- Nihar hair oil

Problem statement :- Market penetration strategy of Marico in rural india for

Hair oil segment( NIhar)


1- Accessing the Market share of Nihar in rural areas.

2- Perception mapping of Customers.(Survey of consumers as well as

retailers to assess the brand recall, affordability and utility

3- Recommendations based on survey analysis and results.


porters 5 forces

competitor analysis

Do conjoint analysis

Skills: Business Analysis, Market Research, Marketing, Research, Research Writing

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Project ID: #17788595

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