Product :- Nihar hair oil
Problem statement :- Market penetration strategy of Marico in rural india for
Hair oil segment( NIhar)
1- Accessing the Market share of Nihar in rural areas.
2- Perception mapping of Customers.(Survey of consumers as well as
retailers to assess the brand recall, affordability and utility
3- Recommendations based on survey analysis and results.
porters 5 forces
Do conjoint analysis
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