iphone trivia game

20th anniversary App development (20 years of evidence = 20 years of historical trivia about the company services)

The app is intended to associate the brand with the

i. The right answer

ii. confident decision making

iii. Evidence

iv. Fast and correct

v. The questions reflect all Mapi Values services, so more than just PROs

vi. How do you “measure up” against your colleagues

vii. Winning

The App will be used to solicit leads

i. Visit the trade show booth to get your code (info captured)

ii. Contact your consultant to get your code

iii. Email us for the code

iv. Each download requires contact information

v. Can use “live” at the trade show booth and have visitors play the actual game in the booth; post high scores of the game real time

Will be rolled out to employees first to play; will help educate current and new employees about the industry High scores are recognized.

vii. Promote familiarity with name

viii. Visits to website

ix. Promotions received

x. Can create updates on a regular basis to promote repeated play

xi. We could entice academia to play with give card for achieving a certain score

xii. Product specs:

1. Iphone App & web-based browser platforms (dual development)

2. Content: trivia regarding all aspects of Mapi Values (PROs, regulatory, drug development, statistics, etc. globally)

3. 200 questions, 25 random are asked in a session - we will develop all content; we can build the web-based portion of the site and manage data collection here, so that part isn't needed

4. Faster and correct responses deliver higher score; each question has potential of 100 points

5. Players post their information on a website, voluntarily, to promote high scores; multiple plays are permitted for those who are competitive

Skills: iPhone, Mobile App Development

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Project ID: #1286167

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