4 draft concepts
1 redraft of 2 of the 4 concepts
mono and colour examples of the chosen design
The brand is Primacian
[this is derived from from primacy the state of being first in rank, grade, etc.]
The business is a forward looking tech business.
It seeks to be innovative in strategy and implementation.
The character of the brand should be contemporary, stylish and understated.
Primacian helps you envisage a technology future for your organisation.
We work with you to craft strategies & plans to improve processes, succeed online, truncate supply chains, create new business models, or exploit new channels.
We help you analyse, interpret and leverage the information overload of big data.
Crucially, we account for the human dimension to technology.
Our strategy and programs are built around the staff and managers that drive them and the clients, customers and associates that rely on them.
Our implementation programs account for the inevitable bottlenecks & politics.
We are pragmatic yet lateral in our thinking; results-oriented, but since the future is uncharted, ready to experiment.
Strategic thinkers, solutions architects, e-business marketers and information scientists.
Lateral Thinking can be applied to both general and specific applications in all fields (physics, mathematics, political science, social system, education) where we are trying to solve non-rote undertakings (e.g., problems with fuzzy or unknown answers).
Lateral thinking, by definition, generates a broader set of possibilities than casting your mind vertically.
The scope of work is the same as before with the Italian logo - with output to web and print and perhaps a business card set up.
development to final artwork