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Need someone who can explain what is going on here 2

Hi,

I am trying to implement the way the ads are displayed on this page for my own use ([url removed, login to view];source=k&adgroupid=new65k&Look_id=10024)

Originally I thought these were simply yahoo ads. But I opened an overture ads account, and I couldn't find a way to replicate this. Notice how relevant the ads are to the search term. Usually yahoo ads are not relevant at all. Do these guys have access to some yahoo api that is helping them generate this. I would like to hire someone to build me a page like this. But in order to get the bid, you must tell me where they are getting these ads from. Or else I won't know that you actually know what to do. Tell me how they get them so relevant.

Skills: ASP, Internet Marketing, Link Building, PHP, SEO

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About the Employer:
( 0 reviews ) Belmont, United States

Project ID: #201814