The PlentyOfFish tools: [url removed, login to view]
This tool should be similar to the facebook tool, in terms of what it does and how it works. [url removed, login to view] has a TON of targeting options, many more than facebook. They operating on a cpm bidding bases when creating a campaign (facebook allows both cpc and cpm). This application should have ALL of the targeting options that plentyoffish ([url removed, login to view]) allows and should allow you to split-test images and text ads. It should allow you to split test gender and age as well. -- It should also have a banner ad space at the bottom of the application to allow me to have advertisments. -- PlentyofFish does not have "campaigns" like facebook does. So every ad is just an individual ad. So if you look at the facebook tool - you will see how it allows you to "add to an existing campaign or create a new campaign". This isnt neccessary with POF b/c there are no campaigns, just individual ads.
Myspace - [url removed, login to view] Tool:
[url removed, login to view] is another advertising source - I'd like the application to allow automation of ad creation as well. Unlike Facebook (and just like [url removed, login to view]) there are no campaigns to be created, so that feature is not needed. Every ad created on [url removed, login to view] is it's own campaign with it's own daily budget, etc. -- You will need to make sure that this application includes targeting options for ALL of the demographics myspace allows you to target (age, gender, etc). Also - you will need to integrate the "categories" options that myspace allows you to target like "books" "movies" etc. just look into the website, everything that is available to do in there should be available in the appliaction.
Also - make sure that [url removed, login to view] appliaciton will allow you to auto-create and utilize all ad banner sizes available, the rec banner (300x250), the leaderboard banner, and the skyscaper banner sizes.
My budget is $300 - $350 maximum!!!