We currently have a website called www.bitlr.com. It is a new social network that allows people to share everything including files. As a part of the ongoing development of the site we are wanting a few new major features added. One of these features is to create a script similar to Soundcloud that is to be integrated into our site. Will need to have API and all and be able to embed all over the web easiley. We are expecting it to be clean and simple to use, but fully featured with a few improvements.
Currently we are unsure whether to create an internal component, or create a new stand alone site that connects to the api of bitlr, and then create an app for bitlr that uses all the features of the new site. Your expertise on the matter will be appreciated.
We expect a professional and lightweight script that is fully featured. Previous experience with a similar app would be highly regarded.