In Progress

Online Advertising Planning Tool

Online Advertising Planning Tool

We require the design and build of an Online Advertising Planning Tool that will allow staff to rapidly create a Gannt chart style Advertising Plan.

The Advertising Planning Executive (APE) will be able to make selections from pre-populated drop down lists, based on the content entered by the Admin users in the Setup Area.

Setup Area

Essentially the software will comprise of 3 key areas:

1. Setup Area: Area for Admin users to setup the Advertising Planning Software

2. Advertising Planning Area: Advertising Planning Executives create and edit plans in this area of the software

3. Report and Analytics: Advertising Planning Executives can view and run reports and setup scheduled reports to be produced and emailed to specified email addresses or groups of users

Advertising Planning Area

Options available to the Advertising Planning Executive when creating/editing an Advertising Plan will include:

Advertising Plan Name: Text Box

Campaign Name: Text Box

Advertising Medium: Drop Down List

Advertising Network: Drop Down List (populates according to Advertising Medium selection)

Market: Drop Down List

Start and End Date: Calendar Fly Outs

Budget for Campaign: Text Box

• AJAX/HTML 5 should be used to produce the gannt chart once all of the details have been added

• There should be scope to add unlimited entries to allow a comprehensive Advertisign Plan to be produced

• An ability to produce a PDF of the plan should be possible

• Delete feature to remove an entry

Setup Area

Admin users will be able to setup the following areas:

1. Division, Departments/Business Units & Country of Location

2. Users

3. Advertising Medium and Advertising Networks

4. Markets

5. Reporting and Analytics

Division, Departments and Country of Location

It is required that a Division, Department and Country of Location structure be created, access will only be made available to 'Admin' level users.

Our business is divided into a number of key divisions, with a number of Departments / Business Units sitting within a particular division. Given the global reach of the business, each department can be physically located anywhere in the world. With this in mind, the reporting feature should be able to produce reports by a) Division as a whole, b) Departments c) By location and any combinations of all three of these options.

Users

A variety of access rights will be required:

Super Admin - Access all areas

Admin – Access to most administrative aspects as defined by the Super User

Advertising Planning Executive – User has the ability to create advertising plans and run reports for one or more Divisions or Departments/Business Units

Advertising Medium

In this area of the site, the Admin user will be able to setup, (add, edit and remove) advertising mediums, such as Print, TV, Radio, Online and so on

Advertising Networks

Admin users will be able to setup the specific network where the advert will be placed, such as Facebook, Google Adwords, The Wall Street Journal etc. Advertising Planning Executives will be able to select these options when creating Advertising Plans.

Markets

Admin level users will be able to manage the content in this area. Content will be a list of countries where the adverts are to be run. It might also be worth adding a specific regions, ie United Kingdom > London

The Advertising Planning Executives will have these options available to them when creating Advertising Plans.

Reporting and Analytics

It is crucial that a sophisticated reporting tool be made available to understand where advertising revenues are being spent for a given period of time.

The reporting feature should be able to produce reports by a) Division as a whole, b) Departments, c) Country of Location, d) By markets, e) and any combinations of these options.

Results must be presented in both a table format such as a pivot table, and visually through graphs/charts.

PDF and schedule reporting via email required.

Skills: AJAX, HTML, HTML5, PHP, Website Design

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About the Employer:
( 2 reviews ) Swansea, United Kingdom

Project ID: #2577520

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