Google Analytics Customized Metrics for our Magento Enterprise Store

Background Info:

We operate Magento Enterprise v.

We need an experienced Google Analytics Programmer who can finish up some work a previous programmer started but couldn't finish. Theme GA files in Magento were modified. We have a copy of the original theme GA files which we can restore if you prefer to start over.

No Magento core files were modified and no Magento core files may be modified in this project.

We were receiving conversion data but would like this particular issue addressed:

All purchases recorded by Google Analytics, according to the custom programming, attributed the final sale to the first product page that the customer visited during each visit, even if the customer didn't purchase the first product they visited. This was also happening with customers from different ip addresses.


- customer visits product page for Test Product 1

- customer navigates to the product page for Test Product 2

- customer adds Test Product 2 to cart and proceeds to the checkout process from the product page

Data result:

Test Product 1

1 visit

1 sale

Test Product 2

1 visit

1 sale

Data Result we expected:

Test Product 1

1 visit

0 sales

Test Product 2

1 visit

1 sale

Requirement 1:

We need to accurately see:

1. website product page unique visits based on product sku, not product url or name

2. actual purchases from those visits that reflect the actual product/sku bought and not the entry url

3. conversion rates based a calculation of #1 and #2

Requirement 2:

We need to see the following data displayed within Google Analytics:

1. Product SKU

2. Product Name

3. Unique Visits

4. Purchases / Transactions

5. Conversion Rate

see: [url removed, login to view] as an example of the layout we're expecting to see but with numbers 1-5 as the respective data columns.

Payment Terms:

90% payment to be released after we've tested your work and have determined that it meets all our requirements.

10% payment to be released 30 days after initial payment, and after you have assisted us with any bugs caused as a result of your work.

How To Win This Project:

Describe specifically, in broad technical terms, about how you will provide us with the data we need to see through the coordination of the Google Analytics API and Magento Enterprise v.

We want a detailed technical plan of attack with reasonable time frames for each of your phases and the files that will be modified / added. We don't need to see actual coding.

Skills: Google Analytics, Magento, MySQL, PHP, XML

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About the Employer:
( 13 reviews ) North Kingstown, United States

Project ID: #3999429

7 freelancers are bidding on average $239 for this job


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