Hi there looking to set up a better google campaign.
Setup all conversions (phones numbers on the website, the email and a click button on the form.
Create in Google analytics like event.
Remarketing Audience lists will be All visitors (Remarketing Display(banner + text)
single Search campaign
so, Setup (conversions + remarketing lists) - Campaigns (Clean all the campaigns you have, setup corectly, create the ads and the extensions) + Display (banner) campaign for Remarketing.