Need to set up system on google analytics to track performance of each individual ad campaign run on facebook.
I am going to add specifics here so that everyone who decides to apply has a clear idea of what is required (before they apply).
The reason to put up the project & solutions we are looking for are posted below.
please feel free to reply to me with any questions or suggestions that any of you may have.
where our problem point is for which we are looking for a solution-
what i want to track is that if there are 5 campaigns running on FB at the same time then -
1. i want to be able to co-relate the data given to me by FB with what google analytics tells me.
2. which campaign is providing leads that take the action to register on my site.
3.what this will help me doing is stopping the ad where there seem to be views or redirects but no action beyond that.
the overall idea is to be able to plan our spending more efficiently>
if you think there is another option or a more detailed reporting, we would be interested in exploring that.
but mainly, we want to do this so as to not waste money on those FB ads which accoring to them are working by their performance matrix but are not doing anything for us in terms or customer acquisition.
for example -
we have 5 ads running right now_
each will give us the impression, reach, landing page clicks.
so lets say 100 people come to the site and 60 register- we can't figure out which is the best performing ad because of which the steps all the way to registeration was completed on our site.
therefore things are not clear to us regaring which ad to stop and which one to put more money on.
so we end up running all the ads and we feel that if we had this data, we can surely trim the costs and get a better performance.
FB's job stops at the point that the targeted customer takes the action )link clicks/ landing page view) - which also we must co-relate .
but once they come to the site landing page - some will register and some will not.
we want to track to a precision - which of the ads had customers that registered.
If we spent (for example) 10 bucks each on 5 different ads running concurrently - and most report a very similar data - (for example) they all tell you that between 5 to 8 landing page clicks happened - and - lets say 10 people register on the site at the same time - we want to be SURE - which is the best performing ad interms of the "registrations" .
this is the core of what we want so that we push onlt those ads that are meeting our end objective which is conversions.
basic aim remains the following-
1. efficiently track which ad is getting the best conversion = registration/registration attempt v/s the others where a customer can come to the landing page, view it and exit.
2. the problem with FB is that before you i can figure it out, the budget is expended on fb.
13 freelancers are bidding on average $93 for this job
I can setup google analytics snippet into your website and configure all the setting and teach you how to see the traffic and conversions from different sources and different campaigns.