We announce a contest.
When the contest is running, anybody that signs up to the newsletter gets entered into the contest automatically. So they get added to the newsletter DB just like before and now their name, phone, and email get added to the “contest” db.
I send out a newsletter to everybody that clicked our “contests” newsletter and it tells them to visit a link to join the contest. So they go to a page where they have to enter their name, phone, and email and they get entered into the contest db.
We don’t want everybody on the newsletter list to be joined into the contest by default, because the contest is to get new subscribers to the newsletter. But, we still want to give people who have signed up an opportunity to win as well.
The contest DB will be just for collecting info. We do not need to send out a newsletter from it. It would be great if it could pick a random winner too.