SEO and Google Adwords Requirements including side navigation, product page components and content sections to improve the site rank.
Add <h1> headings to pages that are missing them e.g home page
Add a content section in the product category pages e.g dresses or tops. For search we want to hyper target these pages for ranging with appropriate content.
Amending the current information architecture with an alternate navigation set up
Update to collection pages - images enlarged and hover state added to allow products to switch between front and back view
Mega Menu added to main navigation
Colour change hover state added to main menu nav
Pop up Lightbox added to home page and new arrivals page encouraging users to sign up to our newsletter and receive a discount code
Related products on product pages to be optimised
A number of internal page links lead to a 404 and some include pages that are orphaned. Can a crawl be conducted and these pages amended
Something added to the checkout process that automatically adds a free THG tote bag onto any orders over $100 so that the extra item is listed on the customers invoice and therefore makes it easier to pack and dispatch orders
Drop down menu to be added to shopping card so that users know which items have been added
Collection pages to feature options to sort product categories by price, colour, style or size\