I need to find a highly experianced academic writer to compile 30 hours of lesson plans for part of an MBA course on Social Media and online Marketing.
Below is the rough structure that I am looking to create.
PLEASE DO NOT APPLY unless you have highly relevant experiance.
Online marketing is unquestionably the most dynamic and fast-moving field in marketing today. In line with recent advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. During this course we will guide you through the major trends that exemplify forward thinking, and which will continue to inspire great online ideas well into the future. We will look at international case studies and give practical examples will help you master the key concepts and techniques of online marketing.
By examining a number of carefully-selected case studies from start-ups to international business, the course will provide students with the mechanism for focusing and developing their own ideas concerning online marketing. The ultimate objective will see individuals and teams simulate the startup of their own online business.
Individual/group report back: The primary means of assessment will be through oral and written feedback at regular intervals during the course. Students are required to take notes and to be able to present a brief report on their findings after each session. This may be done individually or as a group. Particular weighting will be given to the presentations in the following two modules (lessons 8,9 and 10)
Each session will last a total of 3 hours.
Lesson one: The Digital Media Revolution
What is the digital revolution? How has the digital revolution changed media? How has it affected consumers as well as providers? And what lessons can be learnt about the relationship between the two? We offer an introduction to the way that digital technology is changing media, and examine the problems and opportunities that it has created for marketers. We will look at the ways in which one company, Telecom New Zealand, has adopted a multimedia approach and integrated digital technologies into its business model.
Lesson two: Search Marketing?
Is search really considered marketing? We look at the phenomenon from the angles of marketing push as well as consumer pull. We will cover strategies for optimising results in both natural and paid search campaigns. The central importance of keywords and key phrases will be highlighted. Case studies will include an in-depth look at major search engines Google and Bing, and consider the various services provided by each as well as the fundamental differences.
Lesson three: - E -commerce and E-branding
What are the opportunities offered by the Internet as storefront? We consider the two core business functions of the web: selling products directly through e-commerce, and opportunities for e-branding. We learn how to building a great brand website, and how to analyse and measure Return on Investment (ROI). Our case study examines the success of eBay in developing e-commerce communities.
Lesson four – Advertising on the Web
New approaches to creative media have vastly expanded the use of display advertising. We will explore the wide variety of advertising that the web provides, examining both simple and rich media options. Email marketing is an increasingly powerful tool for getting the message across, and we also look at ways in which offline advertising meshes with the opportunities available in the online world. In this context we will examine as a case study the innovative work of Burger King.
Lesson five – The Social Web
The fourth estate is an expression frequently used to refer to the mainstream press. Now it has been joined by ‘the fifth estate’ - social networking – whose increasingly rich community engagement provides a fertile ground for online marketing. How is the social network continuing to affect online marketing? Facebook is just one example, but ‘alternative realities’ like Second Life and MMORPG – multiplayer gaming – also provide ways of reaching out to mass audiences. The social web is the perfect vehicle for activism and political marketing. We look at Barack Obama’s election campaign as a case study.
Lesson six – Online applications and mobile marketing
Downloadable applications are transforming both the computer and the mobile phone industries. We will consider how the web is increasingly taking over the role of the computer’s hard drive, giving rise to an explosion in online functionality. Future computing, particularly cloud computing, is already second nature for consumers, and the rise of tablet and mobile phone widgets and apps is already having a major effect on marketing programming. We look at the phenomenon and application of mobile phone marketing, taking as a case study major online sports network ESPN
Lesson seven – Measurement and Analytics
A key advantage of digital marketing is its inherent measurability, but can the wealth of riches turn into information overload? We will look at the importance of measurement reports and key performance indicators. We also examine problems with online measurement, as well as ways in which to make marketing anayltics actionable. As a case study we will look at Dove and their communications optimisation process.
Lesson eight - Ethical Approaches
One of the greatest concerns for online marketing is privacy, particularly where sensitive data is concerned. The advent of cloud computing has led to questions concerning secure storage. Finally, marketing directed at children is a particularly sensitive area, offline as well as online, but the ease of access to the internet makes this particularly important to understand in terms of the seller’s responsibilities. The case study, of toy manufacturers Geppetto, will focus on this last question.
Lesson nine and ten – Start your own online business
Students are asked to build on their core courses to work up a strategic marketing plan to launch their own online business. Working in groups, students will be expected to present their plan under competition conditions, thereby confirming their ability to assess and communicate the value of new ideas.
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Sir I will provide you such a high quality work that no one can provide .My target is to give only excellent work nothing [url removed, login to view] my pleasure to work for you. Thanks