We need a series of press releases created for an application that is about to be released. Target audience is parents of young children. Application is available on iPhone/iPad and Windows Phone at initial release. The company has been awarded one of the Anthill Cool company of the year awards and is looking to launch in the next few weeks. Contacts with local Australian media is critical.
The app itself allows parents of young children to discover, rate & share local parks.
The statistics and story lines we have collated resources for are around:
Dealing with project childhood obesity problems
Getting some sunlight is good for you! (Cancer council stats)
Excercise is important for development
Outdoor activity helps reduce depression.
We would like to adress these through the press kit that we want to create. I am estimating 4 seperate single page articles - but happy to discuss futher though PM to refine.
So far we have a lot of research & half written articles that need to be cleaned up & made more catchy.
Our current tag line for the release is: Smart Phone App that gets kids away from Angry Birds out out where the real birds are.
The current research & quotes will be provided on confirmation of awarding work.