We are building a Shopify store and are in need of a copywriter to write sales copy and product descriptions for 3 products.
The product descriptions must:
1) be writen in a way that connects personally with the buyer
2) explain the Product Benefits
3) give all relevant details, convince the buyer of its benefits, and pack an emotional punch by filling in any gaps that potential buyers may have about the product.
4) Use Natural Language and Tone. If you read the description aloud, does it sound like a real conversation that you would have with your friend? Or does it sound like a computer-generated string of words?
5) Use Words That Sell such as:
i. GREED WORDS - Bargain, Bonus, Discount, Don’t miss out, Giveaway, ect.
ii. CURIOSITY WORDS - Astonishing, Backdoor, Banned, Be the first, ect.
iii. SLOTH WORDS - Accessible, All-inclusive, Basic, Building blocks, Cheatsheet, ect.
iiii. VANITY WORDS - Awe-inspiring, Beautiful, Bold, Booming, Boost, Boss, ect.
6) Be easy to scan by including bullet points, short paragraphs made up of just a few sentences each, lots of white space, and different size fonts.