Wine website - social media - video channels


Project overview.:

A website dedicated to producing, hosting, delivering & enabling the sharing of Australian wine related videos - Tasting notes - News - Reviews etc.

A dynamic website to serve a community of content hungary Australian wine fans within Australian & around the world. To actively promote positive comments, press & user generated content on facets of Australian wines around engaging video content & social media with twitter & facebook. To become the “No excuses anymore” catalyst, the evangelist website for the Australian wine industry to leverage video & social media to get Australian wines positively marketed & to create an online Aussie wine community both domestically & internationally - To help wineries & wine related business market & share the passion, share the stories & share the wine.

The basic concept is forAustralian wineries & related business to pay to have a micro site/page within my site & to have my team produce & host videos & video tasting notes about thier wines & winery/[url removed, login to view] wine channels (Client model) Channels for Australian wineries, wine regional groups, wine press professionals & Australian wine related business. Each individual wine channel will have it’s own separate sub domain & seperate web

page/micro site within the main site i.e. [url removed, login to view] The features of the these individual wine channel/pages would include; Dedicated Viddler video player with full features & populated by winery content,

Logo of winery, text blurb including address, website address contact details etc, Google map, facebook

& twitter for wordpress/open source plugins, share & email this page feature linkin etc.

Channels can embed each video into their own website or use links to their micro site/page.

In the early stages, videos will be personally produced, edited uploaded by our team thus making the whole process easier for the channel owner. This will be achieved through online conferencing system & screen recording software etc. Each channel will be given a pro webcam & a lapel micro phone to help with the video quality. This means that the videos can be recorded directly from computer to computer without any need for traveling & minimal time impact on the channel owner. (Future Idea)


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channel owner can also add there own produced videos through an upload facility in a secure area through the use of the Viddler/Youtube Api’s.) These videos will have to be be validated by us before been able to be viewed.

In the future/beginning? We will enable direct comments/posts for each channel for more community interaction community blogging facility & perhaps a photo library of some description. Is buddypress a option?

Open Channel/Community Channel

(Free Model) A channel for the free submission of user generated content from the general public/ community users. All content for this channel will be submitted through & hosted by our youtube channel using the youtube API’s player from within the AWTV site. The open channel page will contain advertisements (Need Ad program - banners/Google adwords etc) to gain revenue.

Using the youtube API’s, the video content hosted on youtube will be searched & viewed from within

this page without leaving the our site.

Search feature.

This feature will be on all pages within the site with a text/tag search for winery, variety or descriptor etc of videos & content contained within my site only or videos hosted on my Youtube channel. Using the youtube API’s, the video content hosted on youtube will be searched & viewed from within this page without leaving my site.

(Future idea: Australian Map search & key word search with drop pins to locate the winery on a main

home page map)

QR Code generation for use on wine bottles, other marketing material i.e. bottle neck tags or poster etc.

The generated code will have a direct link to a specific video within the wineries dedicated channel that

is hosted on my site.

Skills: Graphic Design, HTML, Social Engine, Video Services, Website Design

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Project ID: #905252