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College Kids Coupon Discount

We are working on a project for a company (LWL) that aspires to sell online coupons directed at college kids. I need the following:

LWL Business Model. We will outline the new venture’s business model and compare it with those of the industry’s founders and second movers. The purpose of this section is to explain how LWL is going to generate revenues, its value proposition and what will make it unique compared to existing competitors.

a. Strategy elaboration and business model proposal

b. CWCs business model vs. competitors’ models.

a. Competitors Analysis (Karam Assaf)

1. Identify main competitors

2. Capabilities

3. Comptencies

4. Conduct the four dimensions analysis

b. Strategy elaboration and business model proposal (for the LWL)

1. Capabilities

2. Competencies

3. Construct a strategy to optimize resources

a. Leverage any competitive advantage(s)

c. Integrate the strategy with all the functional areas of LWL

c. LWLs business model vs. competitors’ models

1)Articulate the value proposition - the value created to users by using the product

2)Identify the market segment - to whom and for what purpose is the product useful; specify how revenue is generated by the firm.

3)Define the value chain – the sequence of activities and information required to allow a company to design, produce, market, deliver and support its product or service.

4)Estimate the cost structure and profit potential – using the value chain and value proposition identified.

5)Describe the position of the firm with the value network - link suppliers, customers, complementors and competitors.

6) Compare competitors models with respect to the above 5 segments

This previous section needs to be a part of an industry analysis. The second section will be in a business plan format:

The areas we are concerned about in the business plan are:

b. Competition

c. Business model

Skills: Business Analysis, Business Plans, Report Writing

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