Review and analyse attached case and write 1500 words report answering following questions using 4 of the attached frameworks:
1. What customer segment(s) should DJI target in (a) the near future (e.g., the next five years) and (b) in the longer term (e.g., beyond the next five years)
2. How would you assess the attractiveness of the drone industry in which DJI operates?
3. How would you map DJI’s innovation eco-system for the commercial segment? What kinds of co-innovation and adoption risks does the company face?
4. Should DJI move to a plate-form model or should they continue to be a product based company? In other words, to what extent is there potential for DJI to move towards a platform based business model?
5. What kinds of change in their business model would DJI be required to make if it were to move to a platform based business?
What other strategies would you adopt if you were a DJI executive? What should DJI’ strategies be in your region?
Due Date: Tuesday 20 February 2018 before 12pm Houston
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