SECOND SEMESTER 2018
WHAT IS A BUSINESS RESEARCH PROPOSAL?
Each student has to prepare a research proposal based on a published business article. Reflect the research to the Saudi environment (with some changes). student is required to find at least 20 to 25 articles that published in high impact business articles to contribute to the literature review in the subject matter.
The research proposals must address the following
Background of the Study
Definition of Key Terms
Justification of the Study
Scope of the Study
Design the research framework, showing all the variables, IVs and DV
Literature review based on the theoretical framework
HOW TO CREATE QUESTIONNAIRE DESIGN
Each student has to prepare a questionnaire design for distribution to the selected 250-300 respondents according to proposal. Not more than 6-page questionnaire.
Present questionnaire design in power point on the 7th week
HOW TO INPUT COLLECTED DATA
Each student is required to input collected data in SPSS. – The lecturer will train how to input the data using SPSS program.
HOW TO ANALYZE DATA
Based on the hypotheses specified in proposal, determine the method analysis to be conducted on the data. The lecturer will train how to analyze the data using SPSS. The students have to write their report of findings (by 10th week).
HOW TO REPORT THE MAIN FINDINGS AND BUSINESS DECISIONS?
Each students is required to write a 30 page journal styled report of the whole business research project (objectives, methods, findings and decision made). Make not less 15 page power point presentation on. 12th week)
Factors Affects Domestic Tourist’ - Intention in Choosing a Destination Among Saudi citizen
DV & IV
Domestic Touristsin Choosing a Destination in saudi arabia
Desire for travel
(relaxation, prestige, health and fitness, adventure, and social interaction)
Attractiveness of the destination
Environment ( climate)
Media (advertisement, special Package, promo videos live Saudi)
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