Human Resource Management- 1800 word case study report

(1) Analyse and compare the current and future brand identity and positioning of the retail brand

Waitrose & Partners by using Kapferer’s (2012) identity prism/positioning framework. Research how the brand’s identity and positioning are being implemented and communicated vis-à-vis consumers.

(2) Assess and evaluate both based on your research and your use of Kapferer’s identity

prism/positioning framework. Identify possible advantages and disadvantages and make strategic

recommendations in reference to the future identity/positioning of the brand.

the purpose of this assignment is to develop a critical and detailed analysis of

a brand that is currently being re-branded (from Waitrose to Waitrose & Partners) and make strategic


Skills: Business Analysis, Business Writing, Report Writing, Research, Research Writing

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