2500 word essay.
Your response must examine at least one case study organization that uses events to achieve its strategic goals. This could be a government, city, or district. This can be Hong Kong-based or international.
The essay provides you with the freedom to focus on a case (or cases) that interest you. The requirement is that you will provide the following;
● A focussed response to the brief
● Engage enthusiastically with the range of literature in books and journal
● Go beyond the core literature to find media and industry reports and information to enhance your response
● Provide detailed and focussed case study (s) to apply the thinking and provide applied discussion.