‘Using examples from various companies or organisations to support your discussion, critically examine the notion that “marketing makes a positive contribution to the common good and marketers are serious about environmental stewardship.” Explain economic, legal, and ethical issues that may impact on marketing in addressing the common good and environmental stewardship.
Structure for the report
Table of Content
Appendices (for any tables, charts, graphs, pictures you would like to add )
Remember that this is a critical analysis of the three issues related to organizations and their impact on the environment. Please use some journal articles, references (in text and reference list) and examples of company’s to present your analysis. Please also have a look at the marking guide (in the unit outline) and the criterion that your assignment would be marked on.
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