The individual project (Parts 2a and 2b) is a continuation of the group paper and will be approximately 2000 words in length. When combined, the individual paper (Parts 2a & b) will include a minimum of three strategic alternatives from which one is recommended, and an evaluation of the key factors affecting international strategy and entry mode as a consequence of your analysis. Recommendations could, for example, suggest foreign market entry using a joint venture, cautionary guidelines for entry, or even avoidance of the selected market.
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