According to research conducted by Research and Markets, spending on personal care and beauty products and services has been growing in line with a growing middle class, booming wellness tourism industry and interest in healthy living and stress reduction. However, the Covid-19 lockdown and travel restrictions have brought serious implications for the industry. The lockdown has seen all hair salons, beauty parlors in South Africa close their doors. As a business that comes into direct, close contact with the public, the beauty and wellness industry will experience significant losses even post lockdown with a reduced number of clients they can commit to in a day. The need to comply with health and safety protocols means pricing will be increased to cover the costs and the clients will feel the pinch. With the Finesse App, Matebele Hygiene Solutions saw a need to provide an on-demand service that stands to grow and simplify the way in which consumers receive beauty treatments whilst creating opportunities for independent stylists to earn an income using digital technology.