Lead generation campaign (cold calling, email, ...)

Hi there.

I used to work in telemarketing and the agency I was working for had a program where they were selling leads to clients. We are going to do the same here but this time we are the client buying leads. We are willing to pay £5-£200 per lead. The price for the lead depends on the quality. We will specify the tiers and requirements below.

Please make sure you understand the project before submitting a proposal. Also, only UK based submissions accepted.

The brief:

We are a social media agency providing strategy development and management (we will include USP's and other branded materials). We are currently focusing on the UK and Ireland market only, so we will accept leads limited to the UK only. We will also create a public spreadsheet and calendar. Do not contact a company on our behalf which is already on the spreadsheet. Use the calendar to check my availability of when booking an appointment. Make sure to book two weeks in advance, not sooner.


1. Be very polite on the phone

2. Be honest. If you can't answer a question, then say so.

3. Make the prospect feel comfortable and chatty

4. Use everything at your disposal as long as it is appropriate. If you are not sure, please ask us. You can write emails, cold call, send presents if you think it will result in a higher tier lead.


1. You are not part of our company. Always tell that you are representing us when stating your name and your agency if you are part of a business.

2. Don't be pushy. If a person has no interest in talking to you so be it.

3. Do not promise anything

4. Do not negotiate pricing without our consent

The process:

Step 1: Submit a proposal

Step 2: We will send a welcome package with everything you will need

Step 3: Generate Leads

Step 4: Let us know which lead category you have

Step 5: We put money in the escrow based on the category of the lead

Step 6: You send the lead for verification

Step 7: We verify the lead and release the money from the escrow

Step 8: We will request a new proposal after each submission

In case you want to stop submitting leads, let us know and we cancel the project.


If you have a good relationship with the person you spoke to, you can head up the sales process for a generous commission on single payment or monthly retainers when the prospect signs the contract. This is entirely up to you.

Lead model:

1. Contact information (First name, last name, job title, email, direct

phone line)

2. Pain/project: What problem are they going to solve?

3. Needs: Which requirements and wishes are being solved?

4. Budget: Is budget allocated and how much?

5. Timeframe: In what phase are they now? When will one decide?

6. Authority: What is the role of the contact person? Who is the project leader?

7. Book an appointment with us

Always include the date and time you contacted the prospect.

Categories and pricing:

Tier 6 [£5]: 1 + 2

Tier 5 [£25]: 1 + 2 + 3

Tier 4 [£50]: 1 + 2 + 3 + 4

Tier 3 [£75]: 1 + 2 + 3 + 4 + 5

Tier 2 [£100]: 1 + 2 + 3 + 4 + 5 + 6

Tier 1 [£200]: All information + appointment

Tier 0 [£200 + Commission]: Negotiation and deal closure

Please ask questions if something is unclear.

Skills: Leads, Research, Sales, Telemarketing, Web Search

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About the Employer:
( 0 reviews ) London, United Kingdom

Project ID: #15205331

9 freelancers are bidding on average £138 for this job


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I am interesting to work with your project Relevant Skills and Experience A Proposed Milestones £116 GBP - A

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