custom database offering reading materials specifically geared toward boys between 2-8 grades
The stories and lessons are available through annual subscriptions, and the content is divided into three areas: 2-3 grades, 4-5 grades, and 6-8 grades, all with easy, average, and challenging levels within each. So, we need some kind of payment gateway and username & password for subscribers to access only the area to which they have subscribed. (Here's a site that does something similar, although I don't like the look of it at all: [url removed, login to view] See Total Access.) The lessons will include answer keys, which need to be separate somehow so the moms can get them. In addition, the "public" pages will be a home page (obviously), an About Us page (where we introduce my client and her credentials, along with explaining the current problem and our vision for offering parents something better for their sons), a How to Use These Materials page, and probably a Testimonials page. I will find out in my market research if some sort of a message board or other community-building feature would be desirable. My client will have more content to add on an ongoing basis, so we need an easy way to add that. The stories are in categories, too (I'll have to double-check on all of them, but there's Sports, Humor, etc.)
We plan to have at least one free story & activity on the home page for parents to check out. In our market research phase, we will also offer a free story as a “thank you” for filling out our survey. The surveys also ask for permission to be added to an in-house email list. We are also thinking about coupon codes and a discount for multiple subscriptions (whether it’s two years or two boys at different reading levels).
Just want to be clear that the site offers annual subscriptions, which give members access to their chosen grade levels. They can choose grades 2-3, 4-5, or 6-8.